Sara Fusco

Sara Fusco

FPE: The Marketing Engineers

When we planned the interview with FPE, Fusco Packing Engineering in Forlimpopoli, I was immediately pleased to know that I would be meeting a woman at the helm of such an important company. When Sara Fusco welcomed us, along with her long-time collaborator Patrizia Bernardi, the people I met perfectly reflected the expectations I had and the idea I had formed of their business reality.

They proudly showed us the ‘home’ they built for their company: a project that goes beyond mere logistical functionality. It’s a courageous challenge to the future, a repositioning of the company towards more ambitious targets, a point of restart, despite the national economic circumstances certainly not being rosy.

Sara quotes Barilla, incidentally one of her prestigious clients, when she says ‘look to the future and move forward with courage,’ and that’s what her Company is doing, confidently launching its heart beyond the obstacle. Our meeting is an opportunity to talk about the history of her Marketing Company and the entirely unusual approach for a field traditionally linked to concepts of creativity and imagination.

Exactly. Because marketing activity at FPE is approached rationally, with a systemic and multidisciplinary method by true marketing engineers.

The company’s history began 35 years ago from an insight of Giuseppe Fusco, who had the idea of providing, at that time, logistical and organizational support to the promotion and marketing sector, which was experiencing exponential evolution and growth in the eighties.

Continuous evolution is also the hallmark of FPE, of which Sara Fusco took the reins in the early 2000s, after her father’s untimely passing.

‘One of the peculiarities of my company is the modus operandi and its organizational structure, which are absolutely unusual for our market,’ – emphasizes Sara Fusco, who then describes in detail the services the company offers: from Consulting and methodology of marketing models, to Direct Relationship and Promotional Marketing, from Web and Digital Marketing to Integrated Logistics Solutions. There’s also a productive part of cosmetics and perfumes that for the first time has been physically merged into a single location that now includes every activity of the company.

All marketing services offered by FPE follow the ‘creative’ moment of the promotional campaign, which is entrusted to advertising agencies, with whom there is an effective and continuous collaboration, and proceeds with a well-established methodology of progress marketing that starts from feasibility assessment up to predicting impact on target audiences: Points Collection and Prize Contests are successfully managed, even managing the connected web platforms.

It is therefore, as we said, a multidisciplinary approach that requires heterogeneous skills and professionalism, extremely appreciated by large national and international brands such as Barilla, Visa, Clarins, Sanpellegrino, to name just a few.

Speaking with Sara Fusco, all the energy of the entrepreneur shines through, the tenacity in the face of difficulties, and the entirely feminine approach to challenges that translates not into emotional management but into pronounced decisiveness, sometimes even at the cost of changing all the cards on the table and starting over. Even in choosing Manini Prefabbricati as the supplier for FPE’s new ‘home,’ the entrepreneur took the risk of changing everything, revolutionizing a program that seemed already established.

Now she says she’s satisfied with the choice and, being the perfectionist she is, continues to personally oversee the progress of the building’s finishing work, which she demands to be up to the prestige of the structure.

She therefore looks forward to celebrating with us the completion of the work, which will metaphorically represent a new beginning for a lively, dynamic company that looks to the future with the clear eyes of those who, strong in their experience and history, have the tools to face it, surpassing the limits within which the fears of our days would like to compress it.