Fabiana Scavolini
Chief Executive Officer of Scavolini SpA, Client of Manini Prefabbricati
Scavolini, the Most Loved Style by Italians
The history of Scavolini begins ‘…in 1961 when Valter Scavolini and his brother Elvino opened a small workshop for the artisanal production of kitchens. Thanks to their great dedication to work, in a few years Scavolini became one of the most important Italian industrial realities, conquering the leadership of the sector in 1984, which we still hold today…’ Recounting the fundamental stages of this ‘extraordinary journey’ is the Company’s Chief Executive Officer, Fabiana Scavolini, with whom we explored various aspects of the Group’s history and current challenges. ‘The 50-year milestone was very important for us – which – represented … a new starting point, faced with the same energy, enthusiasm, commitment, professionalism, and desire as the first 50 years, with the aim of remaining the number one brand in Italy in the kitchen sector and successfully exporting our products worldwide.’
In recent years, the entire global economic system has been hit by a very serious crisis: how did you face it?
First of all, by choosing to face the crisis and not succumb to it. This was possible because we were prepared with all the right tools to play an offensive game: good capitalization, advanced technological and IT solutions, a well-known and strong brand. Thanks to this, we were able to successfully face this economic situation, continuing to present new important projects, adopting an ever-expanding retail policy, and heavily investing in our core values: quality, innovation, and communication.
How important is the international market for Scavolini and which are the reference markets?
Internationalization is now a fundamental element for us. We export worldwide, with a policy of strong network expansion and a constant increase in new openings. A successful strategy based not only on an effective and targeted choice of continuous strengthening of our distribution and organizational network but also on the development of proposals designed according to the tastes and needs of different countries and on a communication policy aimed at ‘brand recognition’ that guarantees strong visibility to our strengths. Currently, we have over 300 foreign sales points, of which 150 are in Europe, about 60 in Russia and the Eastern Republics, 40 in North America, 15 in Central/South America, and as many in Asia and Oceania, which are in addition to over 1000 sales points in Italy.
Despite being an international company, Scavolini has a strong and recognized connection with the territory where it was born. How is this relationship experienced and with what experiences?
We have always been a reality particularly committed and sensitive towards our territory. An attitude that stems from a company philosophy oriented towards the individual, which can also be seen in our attitude towards our employees and commercial partners. A mission that we carry forward with deep conviction, continuity, and responsibility, expressed through involvement in the economic, social, and cultural development of the territory. This strong bond, together with the proximity to many of our suppliers, also allows us to better control the quality of products and production processes, offering greater guarantees to our customers.
Scavolini has a very strong image and brand. How and to what extent have communication and its extraordinary testimonials counted in the company’s history?
We have always believed that to stand out, you need to establish a constant relationship of trust with the consumer, to convey the value of your offer. Competition is increasingly played out on branding policies: the public, in fact, today no longer chooses between products but between brands. For this reason, communication is – and has always been – fundamental for us. We were pioneers in the use of television media for the furniture sector, approached as early as 1975, and in the digital world, activating the website www.scavolini.com in 1996 to establish direct contact with our consumers. Since 2010, we have also been present on the main Social Media such as Facebook, Pinterest, Twitter, LinkedIn, and YouTube. This approach completes the company strategy and contributes to strongly affirming our leadership position in the sector.
In the new building where we were suppliers, the production of bathroom furniture signed by Scavolini has been started: can you tell us about it? What style do they have and which target customers are they aimed at?
The Scavolini bathroom line was launched in 2012 and represented an absolute novelty for the market. Eight collections of complete bathroom environments, an extremely articulated proposal in its compositional variety, based on the most current dictates of lifestyle and wellness. A wide range of washbasins with exclusive designs, wall-mounted and floor-standing sanitary ware, taps, shower trays and enclosures, bathtubs as well as mirrors, accessories, along with a line of lighting systems, numerous possible finishes, for a total of over 1,500 items. A complete program that covers different styles to meet every living need.
How was the professional relationship with Manini Prefabbricati and what were the elements that led you to choose it as a supplier? Manini Prefabbricati represents a point of reference in the sector, so it was a natural choice. The wide product range and the quality of services offered did the rest, along with a modern and functional production method.
Are you satisfied with the purchase?
Absolutely yes. We had a serious, competent company by our side that provided us not only with a high-quality product but also great professionalism, combined with prompt and effective after-sales service, qualities that we greatly appreciate in a partner.
